Getting down to business

Interested in starting a business? Or, looking for resources for an existing business? It can be difficult to know where to begin. The good news is that libraries have been helping business communities for years. The Princeton Public Library is no exception. Alongside our robust collection of books, and our longstanding partnership with SCORE Princeton, an organization that provides mentoring, workshops and a host of online resources, we invite you to explore a wide array of tools that can help aspiring business owners , and established businesses, alike.

Conducting market research is a key factor in determining potential success of any organization. Reference Solutions by Data Axle (formerly known as ReferenceUSA) is a goldmine of information for businesses. Conduct research using a variety of tools, including the ability to search for new start-ups, determine types of businesses within a particular geographic area; and research consumers and lifestyle factors within a user-defined area. To access the library’s subscription, please make sure to select the link directly from our website.

Need to sharpen your skills, or increase your knowledge base? L2B (Libraries to Business) features a calendar of free webinars targeting the business community. Another essential learning resource is, a LinkedIn Company, which offers high-quality, engaging video tutorials taught by recognized industry experts on thousands of topics, including business, design, marketing, technology, and more.

Small Business Reference Center provides a host of information and resources, including start-up kits, and sample business plans, business basics, a library of NOLO titles, covering a wide range of topics, including consultant and independent contractor agreements, smart policies for workplace technologies, legal forms for starting and running a small business, and much more.

The library can help you to access the resources you need, on every step of your journey. Find additional links to our business resources on our database page, along with links to specific New Jersey government sites like and New Jersey Small Business Help for timely information about operating during the COVID-19 pandemic. We offer in-depth virtual reference assistance via our librarian-by-appointment request form. And be sure to check out some of our books you’ll find on the shelves at the library.

Photo by Adeolu Eletu on Unsplash

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